Apple - 6K Video Wall - Sketch

We were tasked by Apple directly to produce 3 videos of variable length - at least 45 seconds that would loop and play before any genius bar tutorials and sessions. These were the first videos that were the broadcast globally with every flagship Apple store with their 6K video walls. We had to work in a black-box due to the tight security measures mandated by Apple. We had a long time llne of 9 months but that still didn’t feel like enough time due to the high-fidelity 6K resolution. We really had to nail every detail since the videos would be as large as the retail walls in the Apple stores. And with Apple, they had a high standard for design.